
Curiosity is what pushes us to look closer, ask better questions, and use creativity for something more meaningful than attention alone.
As a B Corp, we believe being curiouser means going beyond the brief and beyond the obvious. It means applying our creative thinking where it can make a real difference - not because it looks good, but because it matters.

Take The MAZI Project. A youth-led charity using food as a tool to empower disadvantaged 16–25-year-olds. The challenge wasn’t awareness alone, it was engaging people from every walk of life in a way that felt open, human, and inclusive. From hands-on volunteering and food packing to brand strategy, comms, PR, and ambassador support with Maisie Williams, we’ve helped amplify MAZI’s voice and grow its impact.



During Transgender awareness week we launched a limited-edition 13-year-old single-cask Dailuaine whisky, For The Dolls, created to spark conversation as well as change. Every penny of profit was donated to Not A Phase, supporting trans adults through community initiatives and awareness campaigns. Curiosity led us to ask: What if a product could stand for something bigger?




That same curiosity shapes how we look after our own people. By questioning traditional agency culture and listening more carefully, we’ve built a progressive approach to mental health and wellbeing, one designed to help teams thrive, not just get through the week.
Being curiouser isn’t a value we hang on the wall. It’s how we choose to show up: for our clients, our communities, and each other.
© Wonderland Comms 2026